AN EVALUATION OF COMPANY’S PERFORMANCE STRENGTHS AND LIMITATIONS (WEAKNESSES) USING FINANCIAL RATIOS AS A MAJOR TOOL.



AN EVALUATION OF COMPANY’S  PERFORMANCE STRENGTHS AND LIMITATIONS (WEAKNESSES) USING FINANCIAL RATIOS AS A MAJOR TOOL.
(A CASE STUDY OF NESTLE NIGERIA PLC AND CADBURY NIGERIA PLC)                 

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ABSTRACT
          This research work examines the analysis and acceptability of financial ratios as a major tool to ascertain performance, strength and limitations with popular reference to Nestle Nigeria Plc and Cadbury Nigeria Plc portraying the significant ratio needed.  The management of any organisation among other tools concentrates more on comparative evaluation a bit to ensure proper control and high level of performance efficiency of an organization’s this effect, this study was undergone to evaluate company performance, strength and limitations using financial ratios as a major tool.
The efficiency of company’s operations in recording, analyzing, summarizing and interpreting of the financial statement to derive generalization and conclusion is a function of ratio analysis.
          Some literature used, helped in determining the concept of financial ratio as an indication of performance evaluation classification of financial ratios, impact of ratio analysis trend analysis, common seize analysis and also the strength and limitation of financial ratio usage in organisations.
          The mode of research design and methodology was based on primary and secondary data; the former which uses questionnaire as the means of collection and chi –square (X2 ) for analyzing the hypothesis to ascertain corrections and justification of the study.
          The companies used are also based on their 2011 annual report and accounts for quantitative results, though, financial ratio is not an end but a means to an end, the findings indicates that financial ratio is a significant weapon of decision marketing and a good yardstick for measuring the performance of organisations.
                          

TABLE OF CONTENTS
Title                                                                                        
Certification                                                                           
Dedication                                                                              
Acknowledgements                                                                
Abstract                                                                                 
Table of Content                                                                    
CHAPTER ONE                                       
1.0     Introduction                                                                           
1.1     Background of Study                                                              
1.2     Objectives of the Study                                                           
1.3.    Statement of Research Hypothesis                               
1.4     Statement of the Problem                                             
1.5     Research Questions                                                      
1.6     Scope and Limitation of the Study                               
1.7     Significant of the Study                                                          
1.8     Organization of the Study                                             
End Chapter References                                                         

CHAPTER TWO
2.0     Literature Review                                                                   
2.1.1 Reasons for the Use of Ratios                                                
2.1.2  Limitation of Accounting Ratios                                   
2.1.3  Ratio Analysis Approaches                                          
2.1.4  Historical Background Of Nestle Nigeria Plc                         
2.1.5  Historical Background Of Cadbury Nigeria Plc            
2.2     Conceptual Explanations                                                       
2.2.1  Types of Financial Ratio Activities                              
2.2.2  Liquidity Ratio                                                             
2.2.3  Long Term Solvency or Debt Ratio                              
2.2.4  Activity Ratio                                                               
2.2.5  Users of Financial Ratios                                                       
2.2.6  Objectives of Ratio Analysis to Manufacturing Company     
          End of Chapter References                                           
CHAPTER THREE
3.0     Research Methodology                                                 
3.1     Introduction                                                                  
3.2     Method of Data Collection                                       
3.3     Source of Data Collection                                             
3.4     Method of Analysis                                                      
3.5     Research Instrument                                                     
3.6     Description of the Population And Sample of the Study       
3.7     Re – Statement of Research Questions                         
3.8     Restatement of Research Hypothesis                                     
3.9     Description of Questionnaire                                        
3.10   Method of Data Analysis And Description of Tools of  
          Analysis                                                                        
          End of Chapter References                                           
CHAPTER FOUR
4.0     Data Analysis Interpretation And Discussion Or Findings
4.1     Interpretation of Items                                                  
4.2     Analysis of Data                                                           
4.3     Test of Hypothesis                                                       
          End of Chapter References                                           
CHAPTER FIVE
5.0     Summary, Conclusion, Recommendation and Suggestions
          For Further Studies                                                            
5.1     Summary                                                                      
5.2            Conclusion                                                                    
5.3            Recommendations                                                                  
5.4            Suggestions For Further Studies                                   
Bibliography                                                                 
Internet                                                                         
Appendix                                                                      
Questionnaire                                                                 

CHAPTER ONE
1.0     INTRODUCTION
1.1     BACKGROUND OF STUDY
          Accounting has been a contributory factor to the modern business. Starting from the time it was introduced by Luca Paciolo (An  Italian Monk) n 1494 till now, it has received a more efficient pattern, in older times where petty transaction are common, records are
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