THE ROLE OF COMMUNITY RELATIONS ON THE CORPORATE IMAGE OF ORGANIZATION
1.1 BACKGROUND TO THE STUDY
The world is constantly becoming sophisticated, complex and dynamic. Public relations as a Profession have continued to play tremendous revolutionary roles in changing the face of the earth. As the human society becomes more challenging and complex, people become more enlightened and aware of their fundamental human rights. This has led to series of crisis and face off among business organizations and their host community.
There is no doubt that most of the activities of these organizations constitute a nuisance to the host inhabitants and put their health at great risk. The paramount objective of every business organization is profit maximization. This would not be achieved without serene business environment.The concept of community relations is fundamental for effective public relations practice in every organization. The survival of any organization is contingent upon the measure of cordiality and continued acceptance it enjoys in its business p